On April 7-8, hundreds of trees greened New York City’s Times Square, as Aveeno skin care got a jump on Earth Day, creating an educational lesson and marking the brand’s commitment to raising awareness for healthy living and environmental sustainability.  It’s all part of the launch of the Aveeno Be An Active Natural program, which encourages people to make small changes in their daily lives that can add up to a positive impact on the environment (details at www.facebook.com/aveeno). Aveeno is also donating 500 trees to MillionTreesNYC, and challenging New Yorkers to make donations to plant another 500 trees in the city this spring.
 
More info: www.nyrp.org or www.milliontreesnyc.org